Who is Ron Wilson & Associates?

In 1977 Ron and his wife Mary began selling Jhirmack in the Bay Area of California. In 1979 they became the one of the first Nexxus distributors. Today Ron Wilson & Associates is a diverse multi-line distribution house that specializes in non-diverted hair products, high quality professional hair color lines and service related hair salon products.

RWA is proud to distribute ONLY non-diverted wet lines from AG hair cosmetics, Brocato, Kadus, L'ANZA, Murad and Nexxus. We also feature professional hair color by ALOXXI, IT&LY, KADUS & LANZA and the Keratin Complex smoothing treatment by Coppola.

RWA remains a family owned operation, committed to it's long term employees and the professional salon industry.

In 2005 Ron Wilson & Associates decided to "get serious" in order to maintain their independence in the beauty industry. A new identity as RWA Serious Beauty announced our intentions to thrive among the ever-growing (by acquisition) competition. 

RWA services hair salons in Northern and Central California,
and Northern Nevada. 

RWA on Diversion

Product Diversion (From the Beauty Industry Fund)

Did you know that of the beauty industry's $5 billion yearly product sales, $1 billion is diverted or counterfeit? Many consumers are unaware of the dangers of product diversion and don't see a problem with purchasing their favorite professional line from a mass retail store. While these products appear to be the brands that we know and trust, many are old, have been tampered with and often contain harmful bacteria. In order to begin the process of eliminating diversion, we need to join together and be informed. See more diversion data.

STOP DIVERSION!

Salons that carry diverted products send a message to manufacturers. That message is that you don't really care where professional products are sold. What message are you sending? Is that the message you want to send?
You have options.

RWA offers you several lines that are NOT SOLD IN RETAIL STORES.