Communicating with your clients is a "best business practice" year round, but it is especially critical during the hustle and bustle of the holidays. If your message isn’t consistent and clear, it will surely be lost in the deluge of offers consumers will receive over the next 6-8 weeks. You should be communicating your message through your conversations, website, social media blog posts, direct mail and email blasts.
Start communicating by the Monday after Thanksgiving. This is “Cyber Monday.” The term "Cyber Monday" was created by marketing companies in 2005 to persuade people to shop online. Make every Monday “Cyber Monday” with consistent communication to your client base. Keeping them engaged with new trends, tips and promotions will build their loyalty in brand YOU! Remind your current clients to “Like” and “Share” your social media posts and if and when you are accepting new clients. You may even want to offer your clients an incentive for a referral. (A free service is something that may lead to future additional revenue. It can be something as simple as a bond builder treatment.
Include These Points In Your Communications