Communicating with your clients is a "best business practice" year round, but it is especially critical during the hustle and bustle of the holidays. If your message isn’t consistent and clear, it will surely be lost in the deluge of offers consumers will receive over the next 6-8 weeks. You should be communicating your message through your conversations, website, social media blog posts, direct mail and email blasts.
Start communicating by the Monday after Thanksgiving. This is “Cyber Monday.” The term "Cyber Monday" was created by marketing companies in 2005 to persuade people to shop online. Make every Monday “Cyber Monday” with consistent communication to your client base. Keeping them engaged with new trends, tips and promotions will build their loyalty in brand YOU! Remind your current clients to “Like” and “Share” your social media posts and if and when you are accepting new clients. You may even want to offer your clients an incentive for a referral. (A free service is something that may lead to future additional revenue. It can be something as simple as a bond builder treatment.
Include These Points In Your Communications
I have been a salon representative in the Eastern Washington/Spokane/North Idaho area for over 21 years. I have had the privilege of representing many brands in the beauty industry. I am so honored to have trusting business relationships with stylists for over 21 years and to be able to supply their product needs. I love the beauty industry because it is comprised of quality people who care deeply for their clients and truly want to improve their lives. I currently have my own business representing Shark fin Shears which is the exclusive manufacturer of the most ergonomically correct shear in the world called the Slider Shear.
Being represented by RWA Serious Beauty has been a great opportunity for me to serve my customers even better thanks to the quality customer service and professionalism the company has to offer. It’s been a great partnership, because I’ve also have been able to help RWA Serious Beauty expand their business by supporting their customers with high quality shears.
Foam your frizz into beautiful shiny hair.
Tip: A satin pillowcase or bonnet would be nice for keeping your tresses happy while you sleep.
Here’s how to “Two Strand Twist”:
Step 1: Pull out the section of your hair you want to put into the twist. The size here is totally up to you. A bigger strand will mean a bigger twist.
Step 2: Starting at your roots, separate the original strand into two pieces (instead of three like you would for braiding). Hold one strand between your forefinger and thumb of each hand.
Step 3: Pull the hair tightly and then pass one strand over the other, grasping it between your forefinger and middle finger of the hand with the strand you have yet to move.
Step 4: Still holding hair tightly, move the second strand to your other hand, holding it between your forefinger and thumb. Move the original strand from between your middle finger and forefinger to between your forefinger and thumb.
Step 5: Pass the second strand over the original and begin the process over again until you reach the end of the strands. Secure it in place as you would a braid.
Holding the hair tight will keep the style neat by maintaining the twist throughout. If you want a messier look, just loosen up on your hold.
Sleep well and enjoy your frizz free hair!
Hair stylists and barbers know that cutting hair hour after hour with arms raised takes its toll on a person’s shoulders, elbows and wrists.
Bigfork, Montana barber Dennis Soucie and his stepson, hair stylist Gary White started thinking about shears several years ago. They asked themselves the question, “What if there was a way to reconfigure cutting shears so a hair-cutter’s arm could be lowered and still get the job done?”
The two men, inventors at heart, began tinkering with different ideas to see if they could make that happen. They gleaned information by talking to stylists and barbers they knew, and at various trade shows they would attend. They realized that over the years, although shears had improved, they still weren’t ergonomically correct. Soucie had been inventing things since he was a child. Even at a young age he would take things apart, to see how they worked. If there was a need he saw, he thought to himself, “I can make that.”
With Soucie taking the lead, together the duo developed shears equipped with a a swivel thumb ring that slides back and forth, allowing the cutter to position the shears with minimal shoulder, elbow and wrist movement. The main manipulation of the shear originates from the thumb.
The two men applied for a patent on the specialized shears in June of 2012, and also set about getting a prototype of their invention into the hands of barbers and stylists in Kalispell, Montana to test market. The response was very positive. One stylist, who now only uses the Slider Shear, was asked the question, “How did you know these were right for you?” Her response, “When I tried to go back to my old, traditional shears, I couldn’t use them. They just didn’t feel right.”
The freedom the thumb has for flexible positioning
eliminates soreness and strain in the thumb muscles.
Long time stylist and product educator Annie Grive says, “Since using the slider shear I no longer have to massage my thumb at night”
The time is now, for you, too to experience the Slider Shear, and to experience for yourself the difference these shears can make in your professional career!
How you can get the reflection of a translucent hair color with the coverage of an opaque? We will show you how in just a few minutes. Your clients will marvel at the beautiful vibrant color selection and love the maximum gray coverage.
There are three general types of shear handle designs and a couple of variations on those that you should know about before you buy your next pair of shears.
1. Opposing grip is the oldest design, and the least ergonomically correct. The problem with this design is, it forces your thumb underneath your ring finger, thus creating a tremendous amount of stress and pressure on your nerves and tendons.
2. Shear manufactures realized that moving the thumb forward was a more ergonomically correct way to make a shear and the "offset" handle was created. Better, but still not the best from an ergonomic standpoint.
3. Next the "full offset" or "crane grip" was developed. It moves your thumb from under your ring finger to under your index finger. This releases all the pressure and stress put on the nerves and tendons in your hand and thumb. ALL of our SHARK-FIN shears are made with the Crane grip. Also notice that we don't use screw on finger rests as they tend to fall off. Ours are part of the shear... one less thing to worry about.
4. The Shark Fin Swivel Thumb shear is far superior than any other swivel shear because of our patented handle design which allows the stylist to have more contact with the shear, thus allowing for unbelievable comfort, control and precise cutting.
The Shark-Fin swivel allows for the hand, wrist, arm and shoulder to be in a more natural position which translates into hours of comfortable cutting and less pain and fatigue associated with using a more traditional shear or a swivel shear without our Shark-Fin handle.
Benefits of Swivel
The wrist starts out bent, with the fingers pointed towards the floor. This is how you're cutting all day with a non-Swivel shear. Now as you rotate the shear, your wrist becomes straight, your shoulder and elbow will drop and you're now in a more natural cutting position. All stress and pressure is relieved with correct nerve and tendon alignment achieved.
With a non-swivel shear you start out with your wrist bent and your hand turned in towards your body. With our patented Shark-Fin shear you are able to rotate the shear... lock your middle finger against our Shark-Fin handle and straighten your wrist. You're now in a more natural cutting position. All stress and pressure is relieved with correct nerve and tendon alignment achieved.
Instead of your hand being bent in an unnatural position, simply lock your middle finger against our Shark-Fin handle and point your thumb towards the tip of the blades. Your wrist will be straight, putting you in a very comfortable cutting position.
5. The Patented Shark Fin Slider can help….. The sliding/rotating thumb allows for even greater freedom of movement for unmatched control and comfort. Relieving stress and tension in your hand. They are forged with hand welded 2 piece construction per blade to ensure excellent balance, great control and proper blade alignment. Combined with the comfort of our patented Shark Fin handle, these shears are a great choice for the professional stylist and are unlike any other swivel thumb shear on the market.
Patented Shear Fit Finger Fitting System As a professional stylist, you know that virtually all scissors are "one size" fits all fingers... until now. All SHARK-FIN shears come standard with our patented "SHEAR FIT"™ system, offering stylists finger-fitting comfort with every pair of shears!
Most stylists find themselves continually fighting to grip their shears. Not with Shear Fit! Now you can add or remove special finger guards as needed to fit your fingers PROPERLY. SHARK-FIN Shears come with 4-6 different guard sizes so that you can custom fit your Shark Fin® shear to fit your specific finger and thumb diameter size.
Whenever buying a quality shear you ALWAYS want to make sure that they have the following features:
All Shark Fin shears have hand-honed, convex edges. Shark Fin shears are made from the highest quality 440-A, VG10 & ATS-314 Japanese Hitachi steel. The handles are made separately from the blades and then are hand-welded together, giving our shears excellent balance and "tuneability."
With lower quality shears, they are cast in one piece. This makes them more brittle as well as harder to balance and "tune." Our professional shear line is approximately 90% handmade. Unlike a cast shear... if it is dropped and bent, because of our 2 piece construction our shears can be realigned without the risk of breaking as can happen with a lower quality "cast" shear.
This process is more labor and cost intensive, but it gives you a much higher quality, longer lasting, better cutting product for years of great styling.
Email us for more information on high quality forged shears.
Hair cutting and styling education will help you to master your style. Education breeds confidence. Confidence breeds success. Do you have the tools you need to succeed?
Recognized for his passion and ability to inspire, James LeBosquet is one of the most dynamic and skilled hairdressers of his generation. With over 20 years of experience James has established a reputation as a master educator. His career began in Essex England at the age of 16 as an apprentice to Max Menditta of Max Headroom where he learned the fundamentals of hairdressing.
In 1994 James moved to the USA where he worked at a top salon in New Jersey. In 1996 James became an ambassador for the world-renowned TONI&GUY/TIGI. James discovered he loves to teach others how to master their own unique style. James’ teaching style is interactive and tailored to the abilities of each hairdresser. Reach new levels of creativity, confidence and skill that help you master advanced techniques. Unlock the full potential of your hairdressing talents. Study with James and propel your career forward.
Never stop training your style.
Traveling the world to get professional training is simply too expensive for most hairdressers. James designed his hairdressing education to give hairdressers a practical way to get the professional training they need. It’s now possible to get a world-class education at a price you can afford.”
James will be teaching in Seattle, WA and Livermore, CA in March of 2018.
Click here for more information.
What hairdressers have to say about James
A color remover that utilizes water to help gently clear away any existing direct dyes in the hair. Now you can remove unwanted direct dye hair-color quickly and evenly without damage, NO DEVELOPER REQUIRED! Easy-to-use formula only removes artificial pigment and will not lighten natural hair color.
Two new additions have been added to the to the URBAN SHOCK creative color roster, URBAN SHOCK Direct Dye Remover and a new URBAN SHOCK Brights shade, Lemon–Meringue!
URBAN SHOCK Direct Dye Remover is a game-changing color remover that utilizes water to help gently clear away any existing direct dyes in the hair quickly and evenly without damage, NO DEVELOPER REQUIRED! This easy-to-use, gluten and fragrance-free formula only removes artificial pigment and will not lighten natural hair color. Formula is also fortified with avocado oil and Scruples Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy.
With URBAN SHOCK Brights, stylists can deliver the brightest statement-making shades with no developer required. These long-lasting, highly concentrated colors last up to 25 shampoos* and are 100% PPD, gluten, ammonia, paba and peroxide-free. Intermixable shades and a clear allows for unlimited palette potential, encouraging self-expression.
Visit youtube.com/scrupleshaircare (or see below) and join Scruples Guest Artist Kristina Cheeseman (@kristinacheeseman), as she shows you how to apply this luminescent color technique and a magnetic melt transformation by utilizing strategic placement, diagonal sections and a layered saturation that follows the shape of the head...for a final look that is dramatic and glowing!
To order or for more information and local classes call 800-446-3987 or email firstname.lastname@example.org
*Results depend on shade(s) used, hair porosity, application and aftercare routine.
Try a thing you haven't done three times. Once, to get over the fear of doing it. Twice, to learn how to do it. And a third time to figure out whether you like it or not.
Try something new, or try something you haven’t done in sometime. Often times we try things once, and form an opinion- good, or bad, it worked, or it didn’t work. As a stylist there are so many variables with clients, products and processes, the suggestion of doing things three times should be the minimum number of times you do something to perfect it, and get a sense of its performance on several different hair types..
I had a stylist tell me once that they didn’t notice a difference when they performed a deep conditioning treatment on a client. When I inquired as to the client’s hair prior to the treatment, the stylist told me that the client was a regular customer and her hair was in great condition to begin with! The stylist decided the treatment didn’t work, based on one client, that wasn’t even a candidate for the service! A deep conditioning treatments performance would be most noticeable on a client with compromised hair quality.
Another stylist told me that she did not care for our most popular curl enhancing product. She said it weighed the hair down and made it smoother, not curlier. Surprised because it was a best seller, I asked her to show me how she used it. She retrieved the product from her cabinet and squeezed a dollop from the tube into the palm of her hand. I noticed that the product she was using to “enhance curl” was a very similarly packaged hand lotion! The moral to the story…practice perfect. If you are trying something new, make sure you follow the process before you start bending the rules.
If you keep on doing what you are doing, you will keep on getting what you’ve got.
Here are a few ideas to challenge you to think outside of your box?
Need help? RWA Serious Beauty, it’s manufacturers and salon consultants are standing by. Call us if you are game to try something new.
*Read more at: https://www.brainyquote.com/quotes/virgil_thomson_163833