About Us: Salon Product Distributor | Beauty Education and Events

Welcome to

RWA Serious Beauty

RWA Serious Beauty is a wholesale distributor of professional salon hair care lines and salon sundries.
Our Salon Consultants are located throughout five western states to provide hair stylists and salon owners with ​personalized service. 
With over 40 years of experience, helping salons grow their business

Customer service: 800-446-3987 
M-F, 8:30 am to 5:00 pm PST.

Working Hours

  • Mon08:30 – 05:00
  • Tue08:30 – 05:00
  • Wed08:30 – 05:00
  • Thu08:30 – 05:00
  • Fri08:30 – 05:00
  • WeekendClosed

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Amazing Services

Best beauty shopping destination to buy cosmetic products, hair products & skincare based on your persona. Buy beauty products online at the best prices.

Professional Salon Service Products

RWA offers products for stylists to perform the latest salon service trends in the industry. We offer several brands of hair color and lighteners, Keratin Smoothing Treatments, and much more.

Exclusive Salon Professional Retail Products

RWA offers a great portfolio of salon professional products. Each brand offers salons its own unique solution for clients needs. From 100% hypoallergenic and 100% Biodegradable products, to runway fashion and cutting edge ingredient technology.

Salon Business support and training from Salon Consultants

Our Experienced salon consultants can guide Salons and stylists through implementing the services and products that best suit each salon professional. Their continual support and guidance will help salon professionals to achieve any goal.

Live Customer Service

RWA is here for our salons and stylists. Call our expert customer service team for help placing an order or to answer any question you may have. We are available at (800)446-3987 Monday-Friday 8:30am-5pm.

Education Classes for All Services and Products

RWA offers dozens of unique classes from basic certification and formulation classes for all of our salon services, to master-level classes that will help even the most experienced stylist hone their skill, and stay informed on the latest trends and techniques. Many of our classes are offered virtually and as private classes as well.

Fast and Accurate Shipping

Place your order by 1pm and your order will ship the same day. Standard UPS Ground Shipping is 1-2 day expected delivery for all Western U.S. States (AZ, CA, ID, NV, OR, UT, WA).

Satisfy Customers
Amazing artists
Awsome Awards
Years of Experience