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RWA Serious Beauty is a professional beauty supply distributor that focuses on servicing, supplying, and educating salons and stylists in California, Nevada, Oregon, Washington, Idaho, and more.

Through our years of experience, we have developed several salon programs designed to make salon owners lives simpler. We want you tostay focused on creating amazing hair while still growing other areas of your organization.

You can benefit from one or several of our programs, whether you want to expand your opportunities by:

  • Retailing exclusive hair and beauty product lines.
  • Increasing your savings while getting the most of your supplier.
  • Learning and applying the latest in hair and scalp repair, coloring, smoothing, or any other salon service you would like to offer.

After over 40 years in this industry, if someone knows how to provide you with the best support, it’s us! Find below 3 of the most outstanding strategies to make your salon more successful!

Shipping Club

We want to reward salons’ loyalty to distributors with unmatchable shipping offers. Our Shipping Clubmembers only pay one monthly flat shipping rate.Enjoyfree shipping on all orders, and amazing discounts on new products.For as low as $17.95,you can get unlimited orders per month, every month.

It’s the fastand accurate shipping service thatyou’re used to receiving from us, but built to suite your business needs!

Dropship program

Holding a physical inventory of hair and beauty products is expensive. If you’re just starting or growing your business, dropshipping is a quick and easy way to expand your product sales to your customers.RWA Serious Beauty has also started a drop ship program for all of our salon partners, to help you add professional hair & beauty products to your store without keeping inventory.

Just choose your favorite products on our website and advertise them on yours. We offera great portfolio of salon professional products. Each brand offers a unique solution for your clients’ needs. We’ll ship what you sell directly to your clients, blind, fast, and without any hassle for you.

This program does not decrease your profits! RWA does not pay out a commission on these sales, instead salons maintain their full markup, andRWA simply charges you wholesale and $7.99 Shipping. You charge customer retail plus shipping and never need to touch the products. You make full profit and never touch the merchandize!All you need to start is to simply set up a retail account with us in 5 min or less.

Call us today to learn more about our company and the amazing people who work with us. We ensure our stylists are stocked and educated so that they can create amazing hair. (800)446-3987

How Salon and Stylists can benefit from this alliance?

As a Professional Hairstylist, where do you buy your supplies to perform the services you make a living on? Who helps you keep up with the new trendsin your industry to offer the latest styles? Where do you find the continual support and guidance that will help you or your salon professionals to achieve any professional and financial goal?

Stylists should partner with a salon distributor that can do more than pick, pack, and ship truckloads of fancy products and shampoo bottles across the country. Anyone can do that. They need a kind, professional, and aninnovative ally that helps take the company to the next level.

They need a distribution partner who cares about their business. One who provides consistent service and reliable delivery, and also shares all the new products and services that are being offered in salons around the world.

Finding and keeping the right salon distributor can solve the problems above and others you may not even know you have!Communicating your needs to the distributor you have partnered with is crucial in building a strong business relationship is effective for distributors to stay current with your organization. It may also prompt them to help you in ways they might not otherwise have thought about.

The more your distribution partner knows about your hair and beauty business, the better they can help you.

A distributor who provides top-level education is a valuable resource for professional stylists and salons. Partnering with the best distributor for all their educational needs is key to get ahead of the game on style and techniques. This ensures they take certification and training classes for any of those new services to keep up with the latest salon trends.

We are RWA Serious Beauty, a local and family-owned professional salon product distributor, who always has the stylists’ career growth and success at the forefront of everything we do. Our experienced salon consultants can guide salons and stylists through implementing the services and products that best suit each salon professional.

RWA Serious Beauty is the best salon distributor to supply your salon needs, support stylists, and salons across California, Nevada, Washington, Oregon, Idaho, Arizona, and more.

We offer dozens of unique virtual and private classes. From basic certification and formulation classes to master-level classesfor all your salon services. We help even the most experienced stylist sharpen their skillset, and stay informed on the latest trends and techniques.

Let industry leaders remind you why you got into this business while providing your favorite products and tools to help you fulfill your career and artistic dreams. But most importantly, while encouraging you to explore new brands and practices.

Let us become your distributor of choice, provide a true consultancy service together with the highest-quality professional products and continuing education programs. You are the only one who can take the first step into a life-changing decision for your business. And it all starts by contacting us.

The secret behind the success of a salon lies within the stylist’s skill but the application of the right products. Offering the right professional service products to use, is essential to having a satisfied client at the end of each appointment. To satisfy your customers, you need to learn about the latest services and have uninterrupted access to these high-end hair productsin order to ensure great results. Here we would like to tell you a few about the high-end products you MUST have.

Hair Color Products

If people do something as daring and defining as changing their hair color, they will need the best products out there. Colors by Gina is one such product, made by the sensational Gina Rivera. This haircolor outperforms everything, and Gina offers amazing support for Hairstylists across the U.S. Look up Gina’s Colour Bees program where you can earn thousands of dollars in rewards. It is a must-have product that gives gorgeous colors with a unique shine. Another great option is Scruples hair products which offers a wide array of color tools. They offer permanent hair color, demi-permanent hair color, and gel permanent haircolor along with highlighting and lowlighting options, that will make your salon services stress free. Keratin Complex Keraluminous Color, which contains Keratin Complex’s proprietary keratin protein, this color line provides amazing colors and conditions the hair like no other. It is so easy on the scalp, unlike most products on the market, your most sensitive clients will love it.

Smoothing Treatments

Stylists need the perfect treatment to offer their clients, in order to make their lives easy at home. Keratin complex Smoothing Treatments are the best for this. Keratin Complex Natural Smoothing Treatment and Express Blowout Treatments are bothStylist Award winning treatments that offer clients long lasting and life changing results.You can use these great products to fight frizz, reconstruct and heal your hair, and lock in color.

Other Soothing treatments include KCMax and Personalized Blowout, which are both versatile and strong frizz fighters, and it’s a Hit! which is a quick bond repair product that only takes 10 minutes.


There are various high-end lighteners. All made for the satisfaction of the clients and stylists included. These include ColorsBy Gina Lightning Dust, which will lift up to 9 levels, and is extremely gentle on the hair. Keratin Complex.It’s A Blonde Thing, is another great option. Hair Stylists also love Scruples 9+ lift Power Blond, Scruples Balayage Clay Lightener, and Trionics KO Lightener.


The Scruples Perms and Trionics Platinum Perms are easily the best perms on the market. They are easy on the scalp and accentuate your beauty.

Deep Conditioning Repair

A great money making service to offer in salons is always a deep conditioning treatment to build strength and add moisture to their clients hair. Here are some of the best deep conditioning products on the market to use when you offer as a service in the salon or to retail to your clients. HairpHix Deep Conditioning Mask, Keratin Complex Intense Rx, LabelM Therapy Age-Defying Recovery Mask. These are some of the best products for stylists and clients to use as well.

Another equally good conditioning repair is Keratin Complex Vital shots that can repair damage and can be used in conjunction with color lightener and Scruples PBX Bond Builders, which also have similar properties. These products can be added to color and lightening service to help protect the integrity of the hair. RWA Serious Beauty strives to provide salons with top tier products so that hair salons canoffer the best services to their clients. RWA Serious Beauty strives to keep satisfied and loyal customers.