A color remover that utilizes water to help gently clear away any existing direct dyes in the hair. Now you can remove unwanted direct dye hair-color quickly and evenly without damage, NO DEVELOPER REQUIRED! Easy-to-use formula only removes artificial pigment and will not lighten natural hair color.
Two new additions have been added to the to the URBAN SHOCK creative color roster, URBAN SHOCK Direct Dye Remover and a new URBAN SHOCK Brights shade, Lemon–Meringue!
URBAN SHOCK Direct Dye Remover is a game-changing color remover that utilizes water to help gently clear away any existing direct dyes in the hair quickly and evenly without damage, NO DEVELOPER REQUIRED! This easy-to-use, gluten and fragrance-free formula only removes artificial pigment and will not lighten natural hair color. Formula is also fortified with avocado oil and Scruples Protective Barrier Complex (PBX®) to help protect against breakage and keep hair healthy.
With URBAN SHOCK Brights, stylists can deliver the brightest statement-making shades with no developer required. These long-lasting, highly concentrated colors last up to 25 shampoos* and are 100% PPD, gluten, ammonia, paba and peroxide-free. Intermixable shades and a clear allows for unlimited palette potential, encouraging self-expression.
Visit youtube.com/scrupleshaircare (or see below) and join Scruples Guest Artist Kristina Cheeseman (@kristinacheeseman), as she shows you how to apply this luminescent color technique and a magnetic melt transformation by utilizing strategic placement, diagonal sections and a layered saturation that follows the shape of the head...for a final look that is dramatic and glowing!
To order or for more information and local classes call 800-446-3987 or email [email protected]
*Results depend on shade(s) used, hair porosity, application and aftercare routine.