GINA RIVERA, FOUNDER OF PHENIX SALON SUITES LAUNCHES A NEW COLOUR LINE
Colours By Gina Launching with RWA Serious Beauty
No doubt, hair is the ultimate feature of one’s personality regardless of gender. Almost everyone is conscious about the look and health of their hair. In one way or another, hair represents an individual’s personality and uniqueness. People with well-groomed hair tend to have high self-esteem as compared to those who experience dryness, dullness, greying, or hair loss. Also, the ones who are obsessed with their hair spend a considerable amount of time in styling and colouring their hair. This is because appearance matters a lot. Of course, it does!
For a salon, it is vital to attract new customers and satisfy their demands. Eventually, clients choose a salon that offers them the best services with the most reliable hair products. That is why Gina Rivera has developed Colours By Gina, to give every stylist the highest quality tool to use for color services, but offering it at an affordable price for all stylists.
‘Gina Rivera’ has launched a new colour line – ‘Colours by Gina’, which offers a wide range of amazing hair colours, with ‘RWA Serious Beauty’ to be their first distributor.
RWA is pleased to announce has started to represent its newest haircolor line ‘Colours by Gina’.
‘Colours by Gina’
You will be pleased to know that this hair colour line is enhanced with collagen, biotin, and baobab. ‘Colours by Gina’ intends to support the hair entrepreneur with innovative technology and a precise colour portfolio that would help the salon owner to manage inventory levels, and have a lasting positive influence to their bottom line.Ingredients
- Baobab- protects hair from dryness and stressor like friction and heat. It is an anti-ageing ingredient and provides intense moisturizing to hair. It also helps hair colour last longer and looks healthier.
- Biotin (Vitamin B7)- strengthen hair and repair by filling gaps in cuticle.
- Collagen– plant-based collagen moisturizes hair and rebuilds hair from the roots.
- Unlimited intermixing and multi-functional results due to the intelligent colouring system.
- 1 Tube, 60 Shades, and Infinite Options – portfolio covers 60 shades, which can be used alone or in the mixture. The choice is all yours!
- The tube provides permanent colour results, tone on tone, demi-permanent for multi-dimensional colour.
- Pure Mixers to add tone to any shade, as well as a diluter to soften any tone.
‘Curated Colour by Gina’ is a complete portfolio containing a full spectrum of colour 1 bright Lightner and 5 dedicated oxidizers. It is formulated using new colour intelligence (CI), which is a unique combination of specialized dye pigments, mild alkalizes, and protective oxidizers.